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Jing "Jane" Lou
Name: Jing “Jane” Luo Hometown: Wuhan, China Why did you choose GMCA? Since my childhood, advertisements have always caught my attention. In those excellent ones, I sensed the creativity, as well as...
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Experiential Marketing: Meet Hotcow
Written by: Cat Erwin In order to graduate from GMCA, each and every student needs to complete an internship or some sort of work equivalent. This has recently proven particularly stressful for me,...
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Ad of the Week – Yo Quiero Taco Bell
Taco Bell - Thank You For Suing Us Written by: Suchi Mohapatra. This is how Taco Bell decided to respond to the fast and furious allegations that haven been flying all around the fast food chain for...
View ArticleAd of the Week – Super Bowl Edition
Ah, the Super Bowl, a time for football, friends, food, beer and most importantly, commercials! These aren’t just any ads. Since the Super Bowl is the most watched television event in the United...
View ArticleEquator M4D: Mobile Solution for Kenya
Written by: Cyril Urbano Our Global Brand Management group, composed of David Simons, Wan-Hsuan Luo, Jing Luo and myself, dug deep into Kenya’s mobile phone market to mine valuable insights that will...
View ArticleThe Power of Word of Mouth
Written by: Jessica Lowe Word of mouth, word of mavens, word of mavericks, word of mind, or perhaps considering the digital age we’re in today, “word of mouse” marketing. Whatever you want to call it,...
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Inference, Inc: Experiential Marketing at its Best
Written by: Cat Erwin Ahhh, the dreaded internship. Most of GMCA is still searching for the perfect fit and with less than 3 months to go and many deadlines having come and gone, pressure is rising....
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Monotonous Social Collectivism Spurs Youth in Asia
Written by: Greg Romano This ad by Converse Japan recognizes the heavy collectivistic influences in its society. The campaign acknowledges traditional Japanese culture, one that encourages homogenous...
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Sometimes, Less is More
Written by: Greg Romano Acknowledging the high Uncertainty Avoidance Index (UAI) of Saudi Arabia, Silvikrin Shampoos is able to convey the beauty afforded to those who use their product with a much...
View ArticleAlumni Spotlight – Valerie Reynolds
1. Your parents named you Valerie Mahaffey Reynolds. I was named Valerie after my Mom’s college roommate and best friend—she was/is very brave and creative. In total my name has 23 letters, which also...
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